Google コア アップデート 2020 年 1 月

私たちはかなりの時間を Google アナリティクスに費やしており、通常、主要な検索エンジンがいつ変更されたかを知ることができます。

彼らは常にいじくり回し、微調整していますが、約 3 ～ 6 か月ごとに大きなものをリリースしています。

これが発生すると、通常、SEO サイトの 1 つにアクセスして、影響があるかどうかを確認します。そのため、数週間後に Moz がこれをリリースしたとき、私たちはそれと彼らが行った分析を共有することをお勧めします。

First of all, don't panic! In part of our article on Search Engine Optimisation, we discussed the use of long tail key words and keeping content natural, these subjects  have just become even more important.

If you think you have taken a hit, then double check your analytics from mid January to confirm. It can be a bit hard to spot the changes as most people get a Christmas/New Year except retailers.

We've shared a snippet of our Google Search Console, if you don't have it then you really should sign up, or get your friendly web developer to ensure you are.

Analysing the data

Not everyone would of been hit negatively, and across our clients we have seen a rise in the number of visits and impressions. What has also been interesting is that all of them have been an expansion of the keywords they get picked up on rather than an increase in the number of impressions over the same keywords.

As you can see, we took a big hit around Christmas where a lot of people were off of work and therefore not looking at our blog. Early January then went back to normal for two weeks and then for the last three weeks we have made impressions in almost double the searches.

There is a great filter available on the data, and using combinations query and pages in the data below the graph give you a good idea of what pages are getting hit by particular searches.